Case Study

A UX Case Study on Simplifying Migration Processes

This project focused on streamlining the digital immigration experience, making the complex process of migration more accessible and manageable for individuals seeking to relocate.

The Challenge
The Goal
The Purpose

Migrants from developing countries face significant challenges when pursuing opportunities in Canada, the UK, USA, and Australia:

  • Difficulty accessing trustworthy information
  • Complex, overwhelming application processes
  • Language and cultural barriers
  • Limited support systems
  • Complex, overwhelming application processes

Create an intuitive digital platform that simplifies the migration journey by providing reliable resources, step-by-step guidance, and community support.

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User Interviews

  • 10 migrants at various migration stages
  • Focus on pain points and goals
  • Key insights into daily challenges

Online Surveys

  • 50 participants from diverse backgrounds
  • Quantitative data on information needs
  • Preference patterns identified

Competitive Analysis

  • Evaluated 5 migration platforms
  • Identified market gaps
  • Analyzed user pain points

Discovery & Research

Research Methods

Key Findings

  1. 80% of users needed direct support or community guidance
  2. Language complexity was a major barrier
  3. Users struggled with document requirements
  4. Limited real-time assistance is available
  5. Difficulty in verifying information credibility
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